VIDEO

SB12

SUMMARY SB12 wanted to position the brand towards an older and more professional target audience. Helicon Valley developed a new brand concept, which based on behavioral insights about good morning routines built a successful universe for SB12 to communicate with a new audience. 

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GO-TO-MARKET CAMPAIGN

HUMAN HOTEL

SUMMARY Is it possible to make a ”one-size-fits-all” global go-to-market-strategy for a home-sharing community?  Helicon Valley developed a scalable global ”go-to-market” solution for member recruitment to be unrolled globally in this award winning case.  OUR ROLES Go-to-market strategy  Campaign and concept development  Digital Advertising  Video production  CHALLENGE Human Hotel have existed for

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Campaign and concept development

INVEST IN DENMARK

SUMMARY In creating a branding video for the medical cannabis center in Denmark, Helicon Valley approached the complex topic in a regulated, but growing global industry, by developing a strategy and concept, based on target audience insights and designed for platforms on the international markets.  OUR ROLES Campaign and concept development  Content Creation 

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Relaunch Strategy

CERA DI CUPRA

SUMMARY Italian beauty brand Cera di Cupra has existed since 1957, but how does a heritage brand like this fit into modern world with thousands of powerful competitors? We helped the Danish branch of Cera di Cupra with a strategic relaunch, reconnecting with the Italian legacy and creating a stand-out brand personality. OUR ROLES Relaunch strategy 

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