Relaunch Strategy

CERA DI CUPRA

SUMMARY Italian beauty brand Cera di Cupra has existed since 1957, but how does a heritage brand like this fit into modern world with thousands of powerful competitors? We helped the Danish branch of Cera di Cupra with a strategic relaunch, reconnecting with the Italian legacy and creating a stand-out brand personality. OUR ROLES Relaunch strategy 

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