Creative activation, Strategic counseling & Tech innovation
Our belief is that human beings basically need and long for an aesthetic world. Poetic inspiration is a human requirement. And when working in advertising and communications, we have a responsibility to take this very seriously, when we capture the attention of the audience, their time is precious.
In a time, where AI, machine learning, programmatic, disruption, social media, view rate, chatbots, etc. play an increasingly bigger role in our daily lives, it is our clear conviction, that creativity, relations and strategy built on a foundation of human interest, good craftsmanship , and deep dialogue is more important than ever before. We believe that it is in the connection between the old and the new that magic happens.
Helicon Valley is a new agency with experienced profiles at the helm with roots in media, communications, fashion and advertising.
And with inspiration from the muses from Ancient Greece and the renaissance man, the new agency has an ambition to challenge the status quo with solid craftmanship and a fresh attitude to advertising, where past and future goes hand in hand.
”Helicon” refers to Mount Helicon in Greece – the home of the nine Muses and consequently the birthplace of poetic inspiration. And the muses play a great role in the day-to-day ways of working at the young agency, because the target audience is always the priority and point-of-departure for any strategic or creative output.
With the audience muses in mind, the method includes behavior, communication and innovation in solutions, which are founded in not only behavioural insights, but also data infinds and adapted to the best and most relevant technologies and platforms – even if this means that Helicon Valley will need to invent a solution that fits. This is also the association to the latter half the name – referring to Silicon Valley.
Strategy is more important than ever.
Navigating in today’s fast-paced society requires steady hands and clear processes. Consequently, the strenght of strategic counselling in creativity and communication is not only sound advice and solid results – but also earning the confidence that we always provide this through proactive and productive procedures and equal attention to the small print and the big ambitions in an increasingly fragmented, everchanging new media landscape.